THE BEAUTY OF A MAGIC WARDROBE THAT UPDATES ITSELF. 自动更新的神奇衣橱之美.
The first time I met Bobo was at least one year ago in Beijing – we were both attending Indian celebrations for the new year. As random as the occasion might sound, we chatted a bit and I got the impression she was super rock, determined and extremely focused on her career as creative director (and co-founder) of HK-based e-commerce newly-launched (back then) www.luxtnt.com.
Since then, lots of happenings from her side. Bobo has recently relocated to Beijing to launch the Chinese version of her website which, among the other things, offers a rental service of luxury good – the kinds of Chanel, Saint Laurent, Givenchy. Do you know that cold sweat you feel on your back when you have no idea about what to wear for an important business meeting or a romantic date? Forget it – Bobo is here to help.
从那时起，她身边一直有新鲜事发生。最近，Bobo搬到北京来运作网站中文版的上线，除了其它的功能，它还提供奢侈品的租赁 －－Chanel, Saint Laurent, Givenchy这种大牌。当你不知该为重要会议或浪漫晚餐穿什么时，你还记得当时背上的冷汗吗？别担心 －－Bobo现在可以帮助你啦。
Creative director, buyer, accountant and all-arounder at www.luxtnt.com. How busy are you?
I have lots of things to do – but I really love doing them and I don’t feel busy at all. I just follow the flow and keep working until everything is set. I must also say that I’m very good at taking breaks – I sleep many hours per night and that recharges my batteries. And I have a fantastic team of 40 people helping and supporting me – I trust them completely and I have no problems at all in delegating.
我有非常多的事情要做 －－当我真的热爱做这些事情，所以我并不感觉忙碌。我就按部就班的一直工作直到每件事情都解决。但我也必须要说，我非常擅长休息 －－每晚我的睡眠时间都很长，这使我充足了电。而且我有一个优异的40人的团队帮助我和支持我 －－我完全信任他们，他们可以被委以重任。
What is the part of your job you enjoy the most?
I talk to a lot of people: journalists, customers, designers, bloggers. I enjoy these conversations so much. I love sharing my story as this project I invested all my life in is something I firmly believe in. When I see interest and curiosity in my interlocutor’s eyes I’m happy my message is about to go through.
Why is rental of luxury items so popular right now?
I guess it has something to do with the appreciation of real designer pieces and the respect for the environment. We go the opposite way as fast fashion brands: we want to promote a more sustainable lifestyle, where you can afford to have your dream high-quality bag for a very special occasion without compromising and buying a fake instead. And that same bag will be used more and more times for several special occasions – isn’t it romantic?
How do you select the designers you work with?
It’s a well balanced mix between commercial brands and independent designers selected according to my personal taste. Established and well-known labels sell very well, and young designers are unconventional and talented – it’s part of my mission to promote them and give them space. I go to Fashion Weeks, talk to them in person and look at their collection. When I’m in love with their creations then I add them to our list of designers.
Do you work with Chinese designers as well?
I have an extremely multicultural background, and this contributes to make my horizon extremely broad. I am Chinese, I grow up in Switzerland and studied in London. I am open and have no prejudice at all. It would make me proud to promote independent Chinese designers, but they are still not as skilled as their colleagues from Europe. I must say that everything in China is more difficult and more expensive – think about attending the best schools or sourcing the best fabric. There is still a huge gap between China and the rest of the world.
Is the big volume of your business represented by accessories?
Yes. Accessories are easy. There are no sizing issues and they still represent a status symbol. Personally, I don’t believe luxury is a status symbol. Luxury is a crystallised experience of perfect design and high quality. But unfortunately in China people are still looking for social confirmation – and the right accessory can help you achieve that.
Which is your role in the fashion system?
I do believe I have a mission – and part of it is to help people live a better and more aware life. I want to give them easy and affordable access to everything they want. I’m not an educator: I have my lifestyle and the things I believe in, but I’m not sure they are the correct answers for everyone. This is why I don’t want to set any example. I just would love for people to be able to choose from an extremely big closet.
A passionate art lover, Bobo told me that to her fashion is art you wear on your body – and with this in mind she hand-picks the best products to enrich the portfolio of rentable pieces.
And she is working to build an empire she would like to leave to the next generation. Retirement in a tropical island – definitely not for her. This witty and smart girl is willing to contribute to make the world a better place. One shoe at a time.
La missione di Bobo Rok, nata in Cina ma cresciuta in Svizzera, e’ quella di mettere il suo pubblico in grado di scegliere cosa indossare da un guardaroba virtuale in continua evoluzione. Sul suo sito e-comemerce e’ possibile affittare accessori e abiti di designer consolidati (Chanel, Dior) e di nuove leve del fashion system. L’idea e’ quella di promuovere pezzi di alta qualità e di far loro vivere diverse vite. Affascinante, no?
The picture in Bobo’s studio was taken with my Sony NEX-5T.
For all the other pictures, special thanks to Bobo Rok.
Translation by Vivian Zhou.