Moya Li 李曾

BEIJING IS NEVER BORING – WORD OF A LOCATION MATCH-MAKER. 北京从不乏味——“秘境”为您探索那些隐藏在不为人知之处的胜景美地。

Moya Li is the founder of China-based Location Hunter. Beijinger by adoption, Moya knows the city by heart, especially when it comes to secret and special locations. Together with her team, she is able to recommend different exciting venues to their customers, who take it from there and organise events.

李曾,“秘境”创始人,只要说起北京哪儿有什么好玩的,李曾总能说的头头是道。“秘境”的团队和李曾一起为不同的客户发掘个性化的活动场地,并且根据客户的需求组织针对性活动。

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Their motto is ‘grow value and grow users’. As a startup tech company, Location Hunter is aware that in order to keep a steady growth they need to develop a platform people can access from all over the world to find information about locations not only in China, but in Singapore, America, Taiwan and more. This is what Moya and her team are focusing on at the moment – exciting of course, but also challenging and with no clear path to follow.

“秘境“的企业信条是“价值与客户一起增长”。作为科技类的创业公司,“秘境”深知要保持企业稳步的成长,他们需要搭建一个全方位的平台,让世界各地的用户都可以通过平台发掘目的地,诸如新加坡、美国、台湾等热门国家和地区。这也是Moya及其团队目前专注投入的工作。这听上去很叫人兴奋,但是也充满挑战。

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Moya and I met and had a lovely chat. Supposed to be all business and figures, it turned out to be about what keeps Moya going – the inspiration from her father and the love from her boyfriend – and what scares her the most – not being able to guarantee a stable & successful future to her employees.

我和Moya约了本次访谈,本来想着可能聊的更多的是一堆数字、商业发展计划等,结果Moya给了我一个惊喜。她讲述了自己如何从父亲那儿得到创业启发,以及和男朋友之间的爱情给予她的无限动力。她还透露了目前最让她担心的事儿——是否能为团队开创一个稳定、有前景的未来。以下是本次访谈的主要内容。

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How was ‘Location Hunter’ born?

I hate when people say that Beijing is boring. They are so wrong! You just need to look at this amazing city with a couple of new eyes if you want to see the real sparkle. Location Hunter is basically an answer to those who are looking for exciting venues but have no deep knowledge of this city. This was completely missing when I launched the company almost two years ago – I was looking for a venue for my own wedding – which at the end never happened – and couldn’t find anything special for my special day. I wanted something different but found nothing. And it was frustrating – I was sure there were beautiful spaces around, but I couldn’t find them, I was not aware of the right channels. Now with Location Hunter I help people and companies who are in the same situation I was before.

“秘境”的创建是怎样一个过程?

每当别人说北京很无趣的时候,我的内心都在大声地说,才不是。你真的只需要换几个角度就能发现北京是个很棒的地方。秘境的创立就是为了满足这类人群的需求,他们对这个城市了解有限,但又期待能发现城市最让人激动的地方。而两年前这样的服务完全找不到,我记得当时我在为自己的婚礼寻找合适的场地,但最终也没能找到一个合心意的。我希望能找到一个与众不同的地方,但结果却叫人沮丧。但我能肯定的是, 北京一定有特别棒的地方,只是我没有找到对的平台去发掘它们。秘境就是这样诞生的,我们希望为那些和我处在同样困境下的人也好,企业也好,找到最合适的场所。

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What’s your best find in terms of hidden & special locations?

I always focus on special places. You see, luxury can be bought – you only need money and nowadays this is no longer a problem for many people. But special places requires a sharp eye to be discovered – this is the way we work. At the moment, the coolest place I’ve seen is a container house in Beijing. Four artists bought some land with hills and a river, moved there their container and transformed it in their house. They have a Jacuzzi on the roof, an amazing glass-walled bedroom and a garden with fruit trees, beautiful flowers and dogs running around. It’s a paradise. And it’s so secluded.

说到隐秘的、特别的场所,你心目中最好的是哪儿?

我个人总是很关注一些特别的场地。你看,现在奢华是可以通过一定代价获取的,现在只需要花费一定金钱,这些都不是问题。但是,特别的地方需要敏锐的眼光去发现,这也是我们工作的方式。目前,我在北京发掘的最酷的场所是一个集装箱改装的房子。四名艺术家在北京一片有山有水的地儿买了块地,把一个集装箱搬到了此地,加以改造后就变成了现在这个样子。房子屋顶安装了一个按摩浴缸,带着大大落地窗的卧室,还有一片花园种满了果树和花儿。他们还养了一条狗,简直就像世外桃源一样,远离尘嚣。

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What’s the most interesting client you worked with?

I worked with so many amazing customers: Louis Vuitton, Bulgari, Harper’s Bazaar, Cosmopolitan, Alibaba. Working with them is incredible – there is so much to learn from their professionalism! But I think the most interesting client was one Chinese person who wanted help to find a venue for a pool puppy party! 100 dogs taking a bath and enjoying a day at the pool. You can imagine how cute the pictures taken during the party would be! As you can see, every day brings new challenges, and new fun!

迄今合作过哪些很棒的客户?

跟我们合作过的很多客户都很棒,比如路易威登、宝格丽、芭莎、Cosmopolitan,阿里巴巴等。跟他们的合作都非常愉快,他们在各自领域的专业也让我们受益匪浅。我觉得可能最有意思的是一位中国客户,他想为爱犬举办一次泳池派对,大概有一百只狗狗参加这次派对,你能想象吗!活动现场的照片简直太有意思了,它们玩的非常开心。所以,几乎每一天都有新挑战,但是也给我们带来很多快乐。

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Who’s in your team right now?

We are growing so fast – I’m continuously recruiting new people. The founder team is composed by a tech person, a fundraiser, an investor and me. In such a small company right people make such a big difference! So far we focus on balance – ladies and men, Chinese and foreigners. It’s important for us to offer our customers the right cultural mix.

介绍一下现在的团队吧。

“秘境”发展的很快,我们一直在招人。最初的创业团队有技术人员、负责资金筹备的人员,投资人还有我。就是这样一家小公司,做出了很出色的业绩。目前团队的构成重在平衡,包括男生和女生,中国人和外国人等。对秘境来说,我们首要任务是满足客户不同的体验需求。

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What are the challenges connected to your job?

Ahah! When people come to me because they want to open a new business I always tell them not to do it! It’s so demanding – you have to be ready to sacrifice your free time and to enjoy loneliness. You are by yourself and you need to prove people your idea is worth something. Even when you have a team behind you, it’s not easy to tell them: ‘quit your job and come work with me’. Human resources, marketing, operations – everything is hard. My old friends don’t understand my drive and my motivation. I feel they are strangers, I am definitely more lonely now then I was before – when I used to have a stable job and go to parties. But it’s a price I’m willing to pay.

在你工作中,遇到过的最大的挑战是什么?

啊!每当有人来问我关于创业的经验时,我都劝他们别做。创业太难了,必须要牺牲所有的个人时间,还要忍受孤独。你能依靠的只有自己,但同时还要说服别人你的想法是对的。即使你已经有一个团队了,如果让我去跟别人说,嗨,辞职跟我一起吧,我还是觉得很没底气。不管是人力资源、还是市场营销、还是企业运营,都是困难重重。我的一些老朋友们都不理解我创业的动机,因为我以前有一份很稳定的工作,也经常和他们一起出去玩儿。但现在,我自己一个人的时候太多了,孤独的多。但这也是我愿意为之付出的代价。

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What’s your wildest dream?

Ahah! Let’s dream big then! I would love for you to be able to see me as the cover face of Fortune magazine as one of the most influential women in China. My mission is about sharing the image of a new China – beautiful, interesting, secret. And I also want to make people’s lives better – by helping them finding exactly what they need. It’s a hard job and the road is long but… these boots are made for walking!

曾经最狂野的梦想是什么?

啊哈,那我们就把梦做的大一点吧。我希望能让你看到我成为《财富》杂志的封面人物,成为中国最具影响力的女性。我的使命是让世界看到一个全新的中国形象:美丽、有趣、充满神秘。我还希望能帮助人们过上更好的生活—帮助他们找到自己想要的。这是一条不寻常的路,前路漫漫,但是人生就是要大步向前啊。

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The business idea is innovative – no frills answer to a more and more demanding search for VIP and exclusive venues for events. I have no doubts it will turn out to be extremely successful.

秘境的创业理念很有创意——客户们对于场地及行政类活动举办地的要求越来越高,如何针对性地提供解决方案。我看好秘境的未来发展。

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And Moya Li is such a great woman – confident and sure about her own capabilities, she is working day and night to grow her company and herself. At the same time, she is not afraid to show her vulnerability and to ask for support when she needs it. I believe the balance between this two aspects is what makes girls power so powerful.

李曾是一位了不起的女性——自信、能量感十足,而且她工作十分勤奋,让自己和团队不断地成长、成熟。而与此同时,她也毫不避讳自己的弱项,积极地寻求帮助。一个能客观正视自己长处和弱点的人一定会取得成功,也会变得更强大。

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Moya Li si e’ inventata un lavoro che le permette di condividere il suo amore per Pechino e di farne un business. Meno di due ani fa ha fondato Location Hunter, start up di tecnologia che si occupa di fornire informazioni su location esclusive a clienti che devono organizzare eventi. Moya si occupa della gestione dei clienti da sola, come solo una donna cosmopolita, sicura di se ed intraprendente e’ in grado di fare.

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For all the pictures, special thanks to Location Hunter.

本访谈中的所有图片,感谢秘境公司的提供。

 

Translation by Jasmine Wang.

翻译由Jasmine Wang完成。

 


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