Maria Elena Capitanio

I was introduced to Maria Elena Capitanio, fashion editor, by a couple of common friends, and was impressed by her energy and professionalism. During our first meeting, in her penthouse with a breath-taking view on Rome’s green hills, she opened her contact book for me and shared some of her career tips.

透过朋友,我终于见到了玛利亚·埃琳娜·卡皮塔尼奥。她是一位成功的时尚编辑,醉心与法国时尚,生活中喜欢软呢圆帽和法棍的时髦女性时常骑着自行车穿梭在罗马,却热衷阅读旧式报纸。

DSC03476

But I wanted to know more about her, her story, her personal and professional development, her dreams and ambitions, so I asked her some of her time for an interview. She accepted, and I couldn’t wait to meet her again!

玛利亚总是充满活力,好像整个人都在诠释现代女性的自信和对所从事专业的骄傲。

DSC03477

During our interview at Ciampini (that is where most of my Roman meetings took place, have a look here), over an iced coffee and an orange juice, I found out that Maria Elena is a confident woman, fascinated by French lifestyle – biking around with a warm baguette in your basket and a beanie on, anyone? – and with a weakness for old-fashioned printed paper in the online-magazines social era.

我们的第一次见面彼此都意犹未尽,很快就安排了第二次的邀约,这次我们选在了罗马广场附近的奇昂皮尼咖啡馆,这里充满了古老和现代的气息,和玛利亚的某些气质似乎有所重叠。

DSC03481

How would you describe yourself?

I’m a woman with a multifaceted personality: some of my character features are good – I’m honest, loyal, consistent – and some of them are evil – I’m provocative, revolutionary, ambitious, competitive. I’ve learnt how to control the evil side of me during the years: my being obsessive and extremely demanding caused me stress and anxiety. I fought with my ghosts and now I’m a better person, more mature and self-confident. This also makes me a definitely better fashion editor.

你怎么形容你自己?

我得说自己是个拥有多面性格的人,这些性格中有部分是美好的,比如诚实、忠诚、持之以恒;还有些不好的方面,比如激进,反叛,有野心,也好争强好胜。我一直学着控制不好的一面,慢慢地让自己变得更成熟,更自信,在职业上也变得更好。

DSC03485

What is fashion to you?

Fashion is a natural artistic inclination that belongs to the contemporary human being. It’s strongly related to the inner wish to inhabit the world we live in in an assertive and a well-aware way. It’s a way for everyone of us to express themselves.

时尚对你来说意味着什么?

我认为时尚是现代人一种自然的艺术倾向,它与人们内心的希望息息相关,希望能在生活中掌握更多的主动性和能动性,能更充分地表达自我。

DSC03489

What is the job description for a fashion editor?

The main task of the fashion editor is to report what they see during fashion shows for their readers: and my personal view is that a knowledgeable fashion editor should be able to describe the social scene trough the commenting on dresses and accessories that they saw on the catwalk. Personally, when I look at a dress, I see an entire world – I guess it depends on my personal experience, the music I listen to, the museums I visit, the food I eat. And then, of course, on my research and studying.

时尚编辑主要是干什么的?

时尚编辑的主要任务是把他们在时尚活动中所看到的信息传达给读者。我个人对这份工作的理解是,她必须有丰富的知识,通过点评T台上展示的衣服和配饰向读者阐述相关的社会现象。比如,当我观察一件衣服时,看到的远远不只是衣服。这可能与我个人经历有关,比如我欣赏的音乐、经常去的博物馆,以及品尝的食物,当然还有最重要的是我对这个工作的个人研究和学习。

DSC03495

What makes a good fashion editor?

I believe it’s impossible to do things properly without due training and knowledge. None of us was born fashion editor – you might be a gifted writer, or have an unusual sensitivity to fashion, or have a solid cultural background because of your life experience. But this is nothing without the specific competencies you need to develop. The fashion-editor-to-be must study history of fashion, aesthetics, marketing, sociology and must read many books, articles, papers to understand how a written text is structured. Also, they have to be good and sophisticated when doing PR: they should make use of charisma, balance and authenticity.

怎样才能成为一名好的时尚编辑?

没人生下来就能做时尚编辑,必须具备一定的知识和专业的训练。也许有的人有一定的写作天分,可能拥有时尚触觉,或者因成长经历赋予了他深厚的文化背景,但是如果缺乏专门的训练,以上那些对你成长为时尚编辑没有实质性的帮助。要成为时尚编辑,必须要学习和时尚有关大量知识:历史、美学、营销、社会学;还要大量的阅读,了解文章的结构。同时,还要有一定的公关技巧,巧妙发挥个人魅力、懂得平衡。

4_cover_20130421_1165-2

 Have you ever had a mentor in your career?

Not really, and especially not at the beginning of my career. It was painful, I had to learn everything by myself, there was no one sharing their tips with me. Of course, what doesn’t kill you makes you stronger and yet… when I was offered to work as a tutor at IED, I was flattered and was willing to help young students make their dream come true. When I took the assignment, I told myself I would share my knowledge with my pupils and I would be an unconventional tutor. I was brave and daring, but I feel so lucky today: the warm feedback I get from my amazing students keeps me going and motivates me to do better and better.

是否有导师曾经指导过你?

没有,起码刚起步的时候完全没有,一切都是靠自己,没有人跟你分享经验,很困难。但是,只要你没被打倒就能变得更强大。当我拿到IED的offer时,我感到特别荣幸,也特别乐意帮助学生们实现他们的梦想。我接受这份工作的时候告诉自己,我要和同学们分享我的经验,我要做不一样的导师。学生们的反馈十分热情,也很支持我,这也是支持我走下去,越做越好的动力。

173_4040

What is your dream for the future?

My biggest dream is to keep doing what I’m doing, with the same enthusiasm and passion. I love being a fashion editor, not for the role itself, but for the incentives I’m exposed every single day. I feel alive and lucky to be able to pursue my dream. It’s difficult, sometime stressing, challenging and tiring but I’m born to do this! Moreover, who said that riding the perfect wave in Australia as a surfer is easy?! The hurdle makes it even more exciting!

对未来你有什么梦想?

我最大的梦想是保持现在的热情继续从事我现在的事业。我热爱我的职业,不仅仅是这个职业本身,更喜爱工作每天带给我的新鲜感。能追寻我的梦想,我觉得非常幸运;尽管有时候压力很大,也很累,但我就是为这事业而生的!是谁说会冲浪的人更懂赶浪?挑战总能带给你更多刺激!

Room Service foto

Room Service fotoDo you have an advice for fashion editors in bud?

My advice is to study hard, and to be professional from the very beginning. Keep yourself up-to-date, read good articles, papers, books. Travel the world, eat food from different countries, watch movies, enjoy life. And be patient. Good things happen to who is capable of waiting. In this world, not necessarily the fastest runner wins the race.

对刚从事时尚编辑工作的人有什么建议吗?

努力学习,从一开始就要很专业。时刻与外界最新的动态保持联系,广泛地阅读好的文章、论文、书籍。多到外面走走,多尝试异域食物,享受生活。同时要耐心,当你准备好的时候,该来的就来了。

DSC03479

Room Service fotoMaria Elena’s story is a fantastic source of inspiration for me: she started from zero, with her laptop and her fashion passion, and, step by step, built her career always being faithful to herself. And today she is a young and confident woman, happy and satisfied, who is willing to share her knowledge with her pupils, and to help them become good professionals.

玛利亚·埃琳娜的故事带给我很多启发:她心怀梦想,从零做起,一步一步建立起自己的事业。她那么年轻、自信、快乐、对自己的事业充满了骄傲又乐于分享成功的经验。我从她身上学到了很多,也更愿意付出努力,让自己的事业越来越好,这也是我把她的故事推荐给你的原因。

 

DSC03487

And that is exactly what she did with me, talking to me, explaining how this world works and sharing her precious contacts. This is why she got the Chiara’s Pick.  And I learned so much from her. Now I’m willing to do better and better. And I’m looking forward to being able to ride my own Chinese wave!

E’ stato un grande piacere per me conferire il Chiara’s Pick a Maria Elena Capitanio, fashion editor per varie testate giornalistiche italiane, docente di Scrittura di Moda e donna felice e realizzata. La sua determinazione, il suo desiderio di fare sempre di più’ e meglio, la luce nei suoi occhi sono stati per me fonte di ispirazione. Consapevole delle difficoltà legate al suo lavoro, Maria Elena non ha paura di sperimentare e di provocare. D’altra parte, #nopainnogain! 

 

For the chat with Maria Elena Capitanio at Ciampini I was delighted to wear:

我的今日搭配

White shirt 白衬衫: Max Mara

Grey leggins 打底: COS

Ballerinas 平底鞋: Zara

Earrings 耳饰: Tiffany & Co.

Watch 手表: Casio

Pinkie ring 小指环: designed by Gianni Martinis

Sunglasses 太阳镜: Dior

Yellow (fantastic) bag 包包: Celine

The pink-and-green dotted pen I used to take notes during the interview is from Campo Marzio and it is a present from my dear friend Chiara.

 

The pictures at Ciampini were taken with my white Sony NEX-5T.

相机:索尼 NEX-5T

For all the other pictures, special thanks to Maria Elena Capitanio.

Translation by Jasmine Wang.

[map id=”82″]

 


There are no comments

Add yours