Neemic

I met Hans Martin Galliker at Neemic‘s project studio, tucked in a beautiful hutong in the center of the city. It was one of those incredibly sunny winter days that from time to time Beijing give its people as a gift.

DSC01742

We sat down in the ecosystem of creativity and sustainability that is Neemic HQ and had a chat over a cup of hot water. Hans grew up in Switzerland where he followed his family tradition and became a farmer. Later on, he worked in the IT industry, studied business communication and since 2009 he put his knowledge together and now he wants to change the agricultural industry to the better.

NEEMIC_Cocoon_Editorial_Morgan-Winter-Blazer

His dream is that farming will become a substantial, valued part of the world economy by producing healthy products in a socially sustainable and environmentally-friendly way.

_MG_1093_retouched_highres_

By co-founding the urban organic fashion brand Neemic together with designer Amihan Zemp and the Beijing Fashion Collective, Hans approaches the sustainability mission through the textile industry, embedded in lifestyle-oriented contemporary culture.

_MG_9047_retouched_highres

Neemic has three visions at heart: creating outstanding fashion, making the industry more environmentally sustainable, and building bridges between Europe and Asia.

NEEMIC_CleanAir_Lisli-flower-top_0970
Currently, Neemic has two collections per year, and, while they already use organic fabrics for around 25% of their pieces, the goal is to get to more than 80% in the next few years. The source of the clothing’s fibre they are using are free from herbicides, pesticides, or genetically modified seeds. Most of the pieces in their collections are in earthy colours: cream, beige, brown, light yellow. This is a style choice, but also a Hobson’s choice, given that at Neemic they try to avoid chemical colouring.

neemic-cocoon_eartha-scarf-coat_8679

They continuously look for local suppliers of organic fabric in Beijing, Shanghai, Hangzhou, and unfailingly do research about what’s new in the market – right now Hans is actually in HK at InterStoff to meet producers of eco-friendly materials. Very often they are obliged to import from Germany, US, Switzerland as the market in China is way less developed than in India, for example.

DSC01736

But Neemic is more than this. It is extremely beautiful and sophisticated design and style.

DSC01699

Here, it is all about minimal shapes, earthy colours, and comfortable wearability.

DSC01557

And yet, extremely feminine and delicate. And you can tell how much love they put into what they are doing from the care for details.

DSC01626

‘Silky inner layers and organic cotton fleece give a feeling of cocoon-like comfort’ it says on Neemic official website. And I couldn’t agree more.

DSC01687

It was big pleasure for me to get in contact with Hans, very inspiring dreamer and sophisticated thinker, who is now ready to face the challenges that will arise to make the world a better place. Good job, Hans!

DSC01670

Durante una delle rare giornate invernali di sole, sono andata ad incontrare Hans Galliker, cuore e cervello di Neemic, brand fashion che ha fatto della sostenibilita’ il punto di forza del marchio. Utilizzando stoffa organica (cioe’ prodotta senza l’uso di pesticidi, erbicidi ne semi geneticamente modificati), i pezzi Neemic combinano un design minimal ed educato con una femminilità sofisticata.

 

For the photo shooting, I was delighted to wear Neemic creations.

From my own wardrobe, I used:

Black bra: La Perla

Silk pants: Cos

Grey leggins: Cos

Red coat: Max Mara Studio

Brooch: Angela Caputi 

Pumps: Stuart Weitzman

Wedges: Zara

Loafers: Fausto Santini

Pearl necklace: designed and realized by me and my husband

Silver necklace & bracelet: Nanis

Shimmering bracelets: Accessorize

Silver ring: Furla

Silver earrings: Tiffany & Co.

Lipstick: Clinique hubby stick intense 03 mightiest maraschino

Nail color: Chanel Le Vernis 445 lotus rouge

Pictures were taken with my white Sony NEX-5T.

 

For all the other pictures, special thanks to Neemic, and in particular:

Picture 2: Photographer: 黃偉杰 | Art Direction: Amihan Zemp | Model: 高雨璇

Pictures 3 and 4: Photographer: 申佩玉 | Art Direction: Amihan Zemp | Models: 李忆, 吴琼

Picture 5: Photographer: 黃偉杰 @ KITME | Designer: Amihan Zemp | Model: Miu Miu | Studio: 莊濟熙 @ HeeKa

Picture 6: Photographer: 黃偉杰 @ KITME | Designer: Amihan Zemp | Model: 高雨璇 @ ESEE | Studio: 莊濟熙 @ HeeKa

[map id=”64″]

 


There is 1 comment

Add yours
  1. dealership

    I think other web-site proprietors should take this website as an model, very clean and wonderful user friendly style and design, as well as the content. You are an expert in this topic!


Post a new comment