Di San Giacomo bespoke sandals
I have to admit it here: I have a thing for colorful pedicure and for sandals! Even more when they are a work of art – a mix of made to measure and hand-made. It’s the case of Di San Giacomo bespoke sandals. I was wearing them during last China Fashion Week (have a look here if you are curious!) and they were a big hit among my fellow spectators. They are beautiful, comfortable, precious & fun to wear.
This is why, while in Rome (a selection of my post about the Eternal City here) I went to see Veronica, energetic all-around wizard behind the brand. We met at their cozy laboratory/shop very close to piazza Navona, she showed me around and told me more about these fantastic sandals.
It all started when she was visiting Capri together with her husband-to-be Claudio. Capri, as well as being one of the most beautiful summer destinations in the world, is also home to a very well-established craftmanship tradition in bespoke sandal manufacturing.
Veronica had a fantastic intuition: taking advantage of Claudio’s solid background as a goldsmith and her own flair about mixing and matching colours, materials and stones, she thought about realising simple flats sandals – as in Capri’s tradition – but adding precious handmade jewels to decorate them and make them unique. This is how Di San Giacomo Sandals was born.
Since then the formula hasn’t changed at all: they are making beautiful flat sandals and embellishing them with one-of-a-kind accessories. Claudio is still realising each one of them in his small studio in the back of their shop, and Veronica is running the daily activities and talking to media & press.
And customers go crazy for these sandals. They flock in the shop in girlfriends’ small groups and spend lovely hours picking the right leather straps & stones. They leave and, when they come back after around 30 minutes, they find their sandals, fitted and ready to wear.
It’s a seasonal market, thought, and Claudio and Veronica mainly sell from May to October – “the rest of the year we have time to think about new jewels and realise them”.
Even if the business is good, and they definitely developed a successful formula, at Di San Giacomo they are already exploring the next thing.”Our dream is to bring our concept abroad – possibly to one country where it is summer all year round and where people can appreciate beautiful things”. At the moment, they are looking at Caribbean islands and are evaluating different scenarios.
There is only one sure thing: exporting the brand would mean that they open a laboratory with an artisan taking care of the jewels and a cobbler to do the fittings, rather than a store in luxury malls or department store with confused shop assistants.
They are not willing to compromise their formula in order to meet the expectations of a foreign market – but on the other side, what needs to be changed when you already have beautiful bespoke sandals and hand-made jewels to decorate them?
As a sign of appreciation for what they are doing, for the passion they put into their job and because #italiansdoitbetter, I’ve awarded Di San Giacomo with the Chiara’s Pick! Little business with fashion sense and creative flair make me so proud of being Italian!
Il team di Di San Giacomo crea sandali gioiello, utilizzando accessori realizzati a mano nel loro laboratorio a via di Tor Millina, ad un passo da piazza Navona. E’ nato tutto da un’intuizione di Veronica, che mentre era in visita a Capri, ha pensato di decorare i sandali minimal chic dell’isola con pezzi gioiello unici. Approfittando del background da orafo del futuro marito, Claudio, ha messo su un piccolo atelier che attira turisti da tutto il mondo, tenendo alto il nome del made in Italy! Questo e’ il motivo per cui ho voluto premiarli con il Chiara’s Pick. In fondo, #italiansdoitbetter!
Pictures at Di San Giacomo’s laboratory/shop were taken with my white Sony NEX-5T.
For all the other pictures, special thanks to Di San Giacomo.[map id=”83″]